For decades, domains have been sold in one way or another: what you have. You either sell separately or work towards sales by renting to the owner. Different payment structures, the same end result – transfer of ownership.
Meanwhile, the software world has completely changed. Businesses have become easier to pay for access instead of owning everything. SaaS does not replace proprietary, it makes it optional. And in doing so, it unlocked a huge demand that was never committed to buying.
Leasing a domain works the same way. Instead of asking the buyer to make a purchase contract, you ask them to pay a monthly fee for the right to use your domain. They keep it as long as it creates value, buy it later if they choose and walk away if they do not have it.
We do not expect leasing to replace domain sales – buying and leasing to own will always be at the core of what we do. But if lowers the commitment to expand a business group that is willing to use great domains, it creates a whole new demand layer – and liquidity for your portfolio.
Today begins. Atoms started Domain leasing: A way to earn a monthly income from your domain without giving up ownership or waiting for a sale.
Why it matters to your portfolio.
Leasing adds revenue stream to your domain without asking you to give up what you already have.
1. Reach the needs you want to lose. Leasing reaches businesses that want a great domain, but are not yet ready to buy one right away – an interest that will go away. You convert it to monthly revenue while the domain is on the way to full sale.
2. Maintain your domain and your full selling price. Rent is an entry fee, not a discount. It never includes your purchase price – it’s – now – if the tenants buy it, they pay the full price on everything they already paid in the rent.
3. Turn your tenant into your warmest buyer. Tenants are usually businesses that are actively building on your domain, with traffic and brand riding on it. That’s a stronger path to sales than cold inquiries, and the longer the rent, the more determined they are.
4. Let Atom do the work. Once you choose a domain, Atom manages billing, platform management, technical setup, and the entire tenant relationship. Revenue collector; We process operations.
Technical details, in simple words
What the tenant pays. 2% of your current purchase price per month for domains of $ 5,000 or more or $ 100 / month flat below that. Domain lease $ 25,000 for $ 500 / month. Your income follows the commission rate for your listing level.
Stagnant prices, rising rents. The tenant’s purchase price will lock in when the lease starts and does not change – a forecast that drives the commitment. Your monthly income increases by 5% per year.
Full monopoly. While the lease is active, the domain leaves the market and only the tenant can buy it. The standard commission applies to the same purchase as any sale.
Protected property. The domain is under the control of an atomic-controlled registrar. Tenants have access to the DNS and nameserver only – no transfer, transfer or ownership modification. If they do not complete the purchase, the domain is transferred back to you.
Tools to protect reputation. As with leases, any arrangement in which other businesses use your domain runs the risk of misuse, and it is worth weighing for each name. Some points reduce it: Because domains never leave Atom registrar management, we are positioned to act quickly when identifying misuse. Our lease terms prohibit fraud, viruses, spam and illegal content and give us the right to suspend leases for violations. We use reasonable measures to help identify violations, even if unchecked can catch everything – so sellers can also report concerns at any time, and we encourage you to choose the right lease terms for each domain.
Missed payment, settled. The tenant has 10 days to fix the missed payment. After the lease is completed, the DNS is suspended and the domain returns to your active inventory – ready to lease or resell.
We are promoting tenants to your domain.
Opening a rental not only adds an option to your list, but it puts them in front of buyers who are likely to use it.
- Storefront for special rent. We have launched Independent page Indicate all available domains for rent, giving your chosen name a second storefront beyond the main market.
- Target market. Soon we will start promoting leases to buyers who are likely to find them attractive – businesses that want great domains now without a big advance commitment.
- New search filter. Buyers looking for a key market can now filter directly for leaseable domains so that viewers who have already purchased a name can search yours on terms of lease.
How to turn it on.
Leasing requires opt-in and off by default – nothing changes until you decide. Two of yours. Market settings How you manage it to fit your portfolio:
- Launch all then remove. Open a lease on your entire account and remove any individual domains you wish to leave.
- Close everything then select. Let Lease disable the entire account and select only the specific domain you select individually or in bulk.
You can change the settings at any time.
Domain leases are currently available for special and plus registrations. We may extend this to the standard list in the future.
Not sure where to start? Use Rental scenario calculator To emulate what your domain can earn from renting under various scenarios.
Full Review Vendor Hiring Policy And Buyer Hire Policy Before you choose to log in.
Posts Domain Leasing Tips: Revenue from your domain. First appeared Atoms.
