When launching a B2B SaaS platform serving customers, enterprises and the public sector, the team behind the brand knew they needed to boost trust from the start. Using Atom.com filters, they narrowed their search to a short, usable .com before discovering Vepler.com: the perfect name for combining compelling stories with the credibility their market demands.
“Searching Vepler.com is a time when debate becomes exciting and naming issues range from a week-long headache to a decision to resolve in about five minutes.” – Goran Nikic, co-founder and CEO of Vepler
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- Domain: Vepler.com
- Industry: SaaS
- B2B
- Competition: Finding a name that feels believable for an enterprise buyer is different enough to own and available as Clean .com.
- Solution: Atom.com’s filtering tools helped the team focus on short, memorable and memorable .com domains until they found Vepler: a name that immediately felt right.
- Remarkable results
- Prestigious Branding Premium
- Improve reliability and reduce confusion from day one
Brand story
Vepler is a UK-based location and property data platform that provides ready-made APIs for production for geographic data sets, environmental planning and authorized assets. Rather than requiring customers to build and maintain their own complex geographic infrastructure, Vepler provides a reliable and scalable data infrastructure that helps developers and data teams build products faster.
Prior to acquiring Vepler.com, the company was still validating its products and improving its market position. Despite the advent of technology, the team understands that their brand needs to excel in permanence and professionalism from the outset.
Competition
Naming proved to be the hardest part of the launch and turned out to be what Nikic described as a week-long headache. The team is not just looking for available domains. They need a unique name that is easy to pronounce, memorable and capable of supporting long-term infrastructure business.
“One of the hardest parts is finding a name that feels believable for an enterprise buyer who is different enough to own and still work as a clean .com.” – Goran Nikic, co-founder and CEO of Vepler
Like many founders, they also want to avoid compromises on domain extensions. Exact matching .com is a non-negotiable requirement.
The solution
Atom.com’s search experience helped narrow down the possibilities quickly, allowing teams to start with non-negotiable criteria. They started by filtering by:
- ExtensionsFor a clean .com domain
- LengthTo find available short names
- Industry For a decent name for a serious B2B tech company
- Easy pronunciation and spelling
This search led directly to Vepler.comA clean and professional name with a deeper meaning as well. Inspired by astronomer Johannes Kepler, Vepler reflects the company’s mission of bringing clarity, reliability and predictability to real estate and location data.
“We both paused for a second, said it aloud a few times, and realized it was short, unforgettable, and actually like a serious tech company.” – Goran Nikic, co-founder and CEO of Vepler
Results
The launch with the corresponding Vepler.com immediately strengthened the company’s premium position. Brands and unified domains have reduced friction throughout the customer journey, especially among enterprise buyers and buyers in the public sector, where trust is important long before product launches.
The team found that e-mail and outbound sending were much cleaner because people remembered it and typed the domain correctly, and trust was constantly strengthened as brands and domains aligned everywhere.
“Having a real .com match right away improves trust and reduces confusion.” – Goran Nikic, co-founder and CEO of Vepler
Today, Vepler processes data nationally while helping customers across PropTech, energy insurance and the public sector create products without having to manage complex geographic infrastructure on their own.
Looking forward
Vepler’s ambition is to be the default infrastructure layer for UK location and real estate data, and its domain continues to play an important role in enhancing consistency, trust and simplicity throughout the shopping journey.
“Our domain supports that vision by making the brand feel established and credible, and by keeping the buying process simple: a name, a place to go, and a clear product story from the first click to the production integration.” – Goran Nikic, co-founder and CEO of Vepler
For companies focused on making complex data easy to use, ensuring the right domain is not just a brand decision. It has become an integral part of that promise communication.
Find your perfect domain.
Whether you are starting a new business or re-branding a company, the right domain can generate initial impressions, build trust and support long-term growth. Explore thousands of expensive domains where brands are available today.
Posts Case Study: Building Enterprise Confidence with Vepler.com First appeared Atoms.
