When two established startups merge, they need more than just a new name: they need a brand that can unify their vision and grow along with their business. Using the Atom domain search and discovery, the founders landed on ItsArranged.com, a memorable and emotional domain that reflects both the practical and personal aspects of their work. Today, the domain anchors a growing number of expensive brands with strong recognition, direct brand search, thousands and tens of thousands of website visitors.
“Having a strong, clean and memorable domain plays an important role in building credibility for our business as we grow.” – Amy Delaplain, its co-founder.
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- Domain: ItsArranged.com
- Industry: Home Services
- B2C
- Competition: A combination of two successful businesses under a single brand that balances professionalism, emotional impact and a place for future growth.
- Solution: Using Atom.com search engine, the founders prioritized short, forgettable brand names that could represent a lifestyle change rather than a narrow service category.
- Remarkable measurements:
- 40,000+ Visitors to the site since launch
- 86,000+ Website activity recorded
- 10,000+ Direct brand search
Brand story
Its design comes from a combination of two established Tennessee businesses – Ease of Planning and Project Planning 615 – bringing together more than 20 years of combined experience in professional movement design and management.
Co-founders Cynthia Lindsey and Amy Delaplain have teamed up to create something bigger and are now creating a high-end lifestyle brand that focuses on creating order, reducing stress and helping customers navigate the biggest changes in life.
Today, It Arranged serves homeowners across Greater Nashville with high-end landscaping, moving management, real estate cleaning and landscaping services, positioning itself as a comprehensive, one-stop-shop.
Competition
The founders did not look for another descriptive industry name: they wanted a long-lasting brand. The name must represent both the logistics specificity of their service and the customer experience that relieves when everything is ready.
“Our main challenge is to find a name that bridges the gap between the logistical rigor of our work and the relaxation it provides our clients.” – Amy Delaplain, its co-founder.
The brand also needs enough flexibility to support future expansion while maintaining a confident and calm professional relationship.
The solution
Using semantic search used by our AI, the founders searched for names that matched their brand values by searching for keywords that were relevant to the organization and deliberately prioritizing the brand over a longer term than descriptive keywords. They quickly found ItsArranged.com.
Many qualities appear immediately:
- Short and easy to remember
- Highly branded.
- Flexible enough to grow with the business
- Emotions while the rest of the career
“Its organized name responds very well to us because it is also another word that represents the organization that is natural for the services provided by the company.” – Cynthia Lindsey, its co-founder.
Domains are fast becoming the foundation for a wide range of brand identities that ultimately drive their brand commitment: “A source. A call. Be organized.”
Results
Since launching under ItsArranged.com, the company has built a strong online presence backed by an unforgettable brand domain.
The founders honor the domain by helping to build credibility while making the business easier to find and remember across all marketing channels.
Results include:
- More than 40,000 Website Visitors
- More than 86,000 interactive websites
- Traffic generated through Six. Network marketing, including social media search, live traffic, email and paid campaigns
- More than 10,000 people. Directly searched for brand names
“Having a strong, clean and memorable domain plays an important role in building credibility for our business as we grow.” – Amy Delaplain, its co-founder.
They also note that domains have strengthened brand recognition by creating consistency throughout their website, marketing and customer experience.
Looking forward
Its design aims to be a credible name in organizing and managing professional movements, helping people create homes that bring clarity, balance and peace of mind.
The founders believe that their domain continues to support that vision through professional communication while providing branding room to grow into new services and markets.
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Posts Case study: Its design finds brands to watch them thrive. First appeared Atoms.
