When creating a new type of AI staff for business communication, the team needs a name that feels memorable and recognizable. Using Atom’s search and marketing filters, the team searched for names of short conversations related to communications and AI, filtered by modern domain extensions. The result is Heyy.io, a simple and friendly domain that supports the company’s vision of transforming AI from a device into a workforce.
“Strong and short domains increase trust and memory. It’s perfect!” – Tal Badani, Heyy Founder and CEO
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- Domain: Hehe
- Industry: Internet technology and software
- B2B
- Competition: Find a short and memorable domain for AI startups when most interesting names are already taken.
- Solution: Use the Atom search filter to search for affiliate and AI related short names across modern domain extensions.
- Notable results: Increases confidence, memory and verbal communication and relay
Brand story
Hehe is building what is called Type of AI staff: A new approach to business automation in which companies can deploy AI team members for real operational roles.
Instead of acting as chatbots, Heyy’s AI staff can manage workflows on sales conversations and customer support via messaging. The platform allows businesses to “hire” ready-made AI staff in minutes, turning artificial intelligence into a functional workforce.
Developed by Tal Badani Heyy, launched as an early-stage AI automation product focused on conversational workflows. While basic technology is in place, companies still need a brand that clearly articulates its vision and feels relevant for businesses that use AI.
Competition
Proper company naming and securing proved to be one of the most difficult first steps.
“Most of the short and interesting names are already taken. If you find a great name but the domain is already taken, it’s a big problem.” – Tal Badani, Heyy Founder and CEO
For companies that position themselves around innovation and communication, finding a domain that feels natural and unique is important.
The solution
To address this challenge, the Heyy team turned to Atom’s premium domain market. Using our search engine, they searched for short brands related to communications and AI, using filters to find sophisticated domain extensions that fit the technology brand of the future.
Their goal is to find something that feels like natural interaction, something that people and conversations.
Prominent name is Hehe. By matching exclusive four-letter domains with emerging extensions, especially recognizable in the tech world, Heyy has created meaningful, unforgettable and compelling domains that fit their brand.
Results
Once the team secured Heyy.io, the domain quickly became a core part of the brand identity. Tal notes that the short and playful name helped the company make a strong initial impression:
“Strong and short domains increase reliability and memory. It’s perfect!” – Tal Badani, Heyy Founder and CEO
This domain also supports the growth of organic brands through:
- Improves memory
- High trust with customers
- Stronger guidance and word of mouth
“Domains help our goals in short, simple and easy to remember and even enjoy speaking. It helps with trust, forwarding and word of mouth.” – Tal Badani, Heyy Founder and CEO
Its simplicity and conversational tone align with Heyy’s mission of making AI staff feel natural and accessible for business.
Looking forward
Heyy’s long-term vision is ambitious: to become a global brand for AI staff that empowers business relationships and operations. The domain continues to play an important role in that mission.
As more companies begin to deploy, AI Heyy team members are positioning themselves at the center of this growing category, with brands starting to interact as people do.
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