Building automation startups used Atom.com to find ilumento.com, a state-of-the-art .com designed to stand out from its legacy industry brand in management and energy. By combining industry-focused keyword search with strategic branding, the team has found a name that feels creative but memorable and scalable enough to support its long-term vision for transforming the automation of commercial buildings.
“Quick, we are new and easy to remember.” – William Schafer ilumento Director and CEO
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- Domain: ilumento.com
- Industry: Production and construction automation
- B2B
- Competition: Early stage automation companies needed a modern brand domain for differentiation.
- Solution: Using Atom’s keyword-driven search process, the team sought combinations of light, power management, efficiency and simplicity.
- Key results:
- Immediate communication of brand purpose and location
- Accelerate confidence building with corporate partners
- Memorable names reduce friction with new and returning customers
Brand story
ilumento develops automation and efficiency technologies for commercial buildings to transform operational efficiency into long-term asset value. Its platform combines automated cloud delivery with real-time data collection to streamline building management and reduce deployment friction.
The company operates in the field of construction and building automation, serving customers throughout the architecture, contractor and MEP industries.
Before securing ilumento domain is still in the form of product development as a first stage. As companies move toward production and operational scale, building a strong brand identity has become increasingly important.
Competition
The company has positioned itself around innovation and sophistication, deliberately breaking away from the old-fashioned brand style that is common in the industry. With this in mind, finding the right name requires a technical balance regarding the appeal of a modern brand. The team wants a domain that feels short, unforgettable, and universally scalable, while avoiding dated vocabulary that is often associated with industrial technology brands.
“We are looking for short, branded and sophisticated domains that will be relevant to the next generation and to avoid old technical terms like tron, technology and net.” – William Schafer, ilumento Director and CEO
The naming process is highly strategic and involves extensive research across automation and management. In addition to searching for available domains, the company also tested options through focus groups to identify names that respond strongly to customers and stakeholders.
The solution
Using Atom.com search and discovery tools, the ilumento team searched for a combination of industry-specific keywords, including “management”, “network”, “fire”, “energy” and “efficiency”.
By matching these keyword concepts with our filters such as simplicity and modern technology, they came to ilumento.com: a modern and unique domain that is in line with the company’s position.
Importantly, Atom’s keyword-driven search process has allowed teams to move beyond common technical names and identify domains that feel different in a crowded industry market.
Results
As ilumento transitioned from product development to production, domain operations helped companies create a clearer and more memorable market identity.
“Quick, we are new and easy to remember.” – William Schafer ilumento Director and CEO
Brands now outperform competitors, burdened by outdated positioning. Every interaction reinforces ilumento’s focus on modern infrastructure and automation efficiency.
Looking forward
The company sees its long-term potential as a fundamental reform of the building management industry through simplicity, innovation and scalable automation.
“We use the similarities of the automotive industry to explain what we are achieving: what Tesla has done for the ilumento automotive industry is changing in the electric management and automation industries.” – William Schafer ilumento Director and CEO
As the company scaled up production and expanded operations, ilumento.com continued to serve as a modern and universally adaptable foundation for the brand: helping to innovate from the very beginning of interaction.
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