A start-up of a new real estate app uses Atom.com to get clear and memorable domains that instantly relate to a company’s focus on real estate analysis and investment intelligence. The team used the keyword search to find PropMetrics.io: a name that closely aligned with its product, while ensuring both the .io and .com extensions helped build credibility and clarity from the very beginning of the business.
“Having a good name and a strong domain can make a difference when trying to increase credibility in the early stages.” – Matt Haug, Founder and CEO of PropMetrics
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- Domain: propmetrics.io
- Industry: Real Estate Programs
- B2B
- Competition: Early proptech start-ups need a domain that is clearly related to its analytical price proposals, while the rest are unforgettable, affordable, and scalable.
- Solution: Using Atom.com’s keyword search function, the team identifies brands that are directly aligned with the product and guarantees both .io and .com versions.
- Key results: A platform for instant reliability and clarity surrounding a brand’s USP with customers.
Brand story
PropMetrics is a privately branded client portal platform designed specifically for real estate agents and property managers working with investors. Unlike generic MLS portals that lack investor-level tools, PropMetrics gives their investment clients a clean, professional place to look for listings, view outsourced deals, and process their own ROI forecasts in one central location.
For agents and property managers, the portal facilitates customer engagement by replacing scattered emails and spreadsheets manually with brand experience, which helps keep customers closing more deals and maintaining management contracts when customers buy or sell. For investors, this platform facilitates assurance by integrating key information into a single, easy-to-evaluate experience.
Before getting a domain, the company was still the first stage idea. Establishing the right brand identity at an early stage was important as the team developed a state-of-the-art platform focused on real estate intelligence and operational efficiency.
Competition
Finding the right domain requires balance, clarity, memory and availability. The team wanted a name that immediately reflected the platform’s analytical capabilities while also feeling modern and branded. Most importantly, they hope to secure ownership across the .io and .com extensions, a challenge that many beginners face in a competitive application category.
“There are many names I have considered, but there are no domain extensions that I am hoping for or out of my budget.” – Matt Haug, Founder and CEO of PropMetrics
Without the right domain, quickly communicating the value of the platform and building trust with investors and real estate professionals will be more difficult.
The solution
Using Atom.com’s keyword search tool, the team behind PropMetrics explored naming options related to real estate analysis, investment intelligence and metrics. They validate the domain based on the availability of extensions by proposing both .io and .com.
PropMetrics has emerged as a solid figure because they directly describe the product while remaining concise and memorable.
“PropMetrics is a mix of ‘properties’ and ‘metrics’ that help users understand the value we offer.” – Matt Haug, Founder and CEO of PropMetrics
Atom’s discovery process has helped the company operate on a domain that is clearly balanced with the startup style brand. The ability to see which extensions are available – and to ensure both propmetrics.io and .com are compatible – gives the brand flexibility and long-term protection as the company grows.
Results
The domain helped PropMetrics establish instant clarity with users and clients running on the platform.
“The name is interesting and memorable. It’s very simple … so consumers usually understand our brand very quickly.” – Matt Haug, Founder and CEO of PropMetrics
For a trusted category, such as real estate investment, immediate awareness is valuable. This domain strengthens the company’s position around analyzing, writing guarantees and evaluating smart deals, while giving startups a professional foundation at the very beginning of its growth.
Looking forward
PropMetrics is continuing to strengthen its platform to help investor-focused agents and property managers strengthen customer relationships, close more deals and maintain more management contracts, while remaining rooted in its core competencies: deal analysis.
As the platform expands, the PropMetrics brand continues to support the company’s long-term vision through a clear, scalable and productive name.
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Posts Case Study: How PropMetrics Used Atom to Build Instant Trusted Real Estate Brands First appeared Atoms.
