The secure online voting platform uses Atom.com’s keyword search to find globally relevant short .com domains in line with its mission: to make online voting simple and secure. By guarantee Voters.comThe brand immediately established credibility and laid the foundation for international expansion.
“Having a strong and memorable .com domain helped us build credibility from day one.” – David Setrouk, Executive Director of Voters
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- Domain: Voters.com
- Industry: Legal online voting forum
- B2B
- Competition: Finding short-term domains related to brand mission while still having a unique and global brand.
- Solution: Use Atom.com keyword search to identify simple and memorable names with international calling.
- Significant side effects: Stronger credibility from day one, better brand recall and more effective marketing across the international audience.
Brand story
Voters are born out of a clear need: to make online voting safe, simple and accessible for organizations around the world. Voters facilitate the entire voting process from A to Z with over 100 special functions covering collection, registration, proxy management, ballot weights, publication, Q&A, and attendance tracking. The forum supports fixed or live elections, either directly, online or in hybrid form, and has become a secure solution that complies with the legitimate electoral framework and ensures the confidentiality of ballots, audit, verification and GDPR compliance.
Today, voters are scaling globally, supporting organizations of all sizes with platforms based on trust, compliance and ease of use.
Competition
In a category where trust is everything, the right domain is important. Groups need names that perform multiple functions at the same time. It must be clearly connected to the core product of voting, which is easy and secure while short-lived and unforgettable. In order to scale, they need a domain that runs smoothly across the international market and is .com.
“(The main challenge is) finding the available short .com domain that is clearly related to voting while still having features and branding.” – David Setrouk, Executive Director of Voters
The solution
Using our AI-powered smart keyword search, voters explored domain options rooted in their core category: voting. They use extension filters to integrate into .com domains, creating a collection of domains that are directly relevant to their industry and flexible enough for global growth.
The end result is Voteer.com: a name that blends clearly with the brand.
“The name ‘voter’ is inspired by simplicity, a clear and modern short name that is directly linked to voting.” – David Setrouk, Executive Director of Voters
The discovery process helps the team to strike the right balance between function and identity, ensuring the domain expands with the business.
Results
With the right domain, voters started with a solid foundation for trust and growth. The effects are immediate:
- Increase confidence from the first day
- Stronger position in international market
- Improving SEO performance
- Improved brand collection across audiences
“Having a strong and memorable .com domain has helped us build credibility from day one and strengthen our position in the international market.”– David Setrouk, Executive Director of Voters
By aligning their name with their mission, voters have made it easier for customers to understand, trust and accept their platform.
Looking forward
Voters’ ambition is to be a universal reference in safe and legal online voting.
With a clear and memorable .com domain at its core, the company is well positioned to expand into new markets, build trust with a diverse audience, and continue to simplify the voting experience around the world.
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Posts Case Study: How Voters Discover Their Global Domain to Build Confidence First appeared Atoms.
